Oleksandr Lagoda +380 63 816 85 08

Marketing consultant · Affiliate marketing

Oleksandr Lagoda

Independent advice for companies that want a clear marketing plan, and for brands and publishers who earn through affiliate partnerships.

Who I work with

Three kinds of clients, one aim: marketing money that comes back

Small and growing companies

Teams without a full-time marketing lead who need someone to set priorities, choose channels and check what agencies or freelancers deliver.

Brands selling online

Online shops and product brands that want an affiliate channel: partners who promote the products and are paid only for the sales they bring.

Publishers and content sites

Owners of blogs, review sites and niche projects who want to choose the right affiliate programmes and turn visitors into steady commission income.

Consulting

Ways to work together

Pick the format that matches the question you have now. Each one ends with written recommendations you can act on, with or without me.

Strategy session

  • a 90-minute call about your business, customers and current marketing;
  • a review of your website, channels and numbers before the call;
  • a short written action plan sent afterwards.
One-off

Marketing audit

  • analysis of traffic sources, budgets and conversion points;
  • what to stop, what to keep and what to test next;
  • a prioritised list with expected effort for each step.
2–3 weeks

Ongoing advisory

  • regular calls with you or your team;
  • help with briefs, contractor selection and campaign reviews;
  • a monthly look at results against the goals we set.
Monthly
Full description of every service →

Areas I advise on

The parts of marketing a consultation can cover

Most questions touch more than one channel. These are the areas I look at most often, alone or together.

Positioning & offerWho the product is for, how it differs and how the offer is presented.
Search visibilityHow the site appears in Google and which pages deserve more attention.
Paid advertisingCampaign structure, budgets and the cost of each new customer.
MarketplacesProduct listings and advertising on platforms such as Amazon.
ContentArticles, guides and comparisons that answer buyers' questions.
Email & retentionBringing past customers back with useful, well-timed messages.
AnalyticsTracking set-up and reports that show what actually brings sales.
Affiliate partnershipsProgrammes, commissions, partner recruitment and compliance.

Affiliate marketing

Partnerships that pay for results, set up properly

Affiliate marketing works when the terms are fair, the tracking is accurate and the content is honest with readers. I help both sides of the partnership.

For brands

Launch or repair an affiliate programme so partners have a reason to promote you.

  1. Choosing a network or an in-house tracking platform.
  2. Commission structure, cookie window and payout rules.
  3. Partner recruitment: content sites, reviewers, coupon and loyalty partners.
  4. Creative assets, product feeds and partner onboarding.
  5. Fraud checks and monthly programme reviews.

For publishers

Build or grow a site that earns commission without losing readers' trust.

  1. Niche and keyword research with a realistic income outlook.
  2. Selecting programmes and comparing commission terms.
  3. Content plans for reviews, comparisons and buying guides.
  4. Clear affiliate disclosures and compliance with platform rules.
  5. Tracking which pages and links actually earn.
How a programme launch works, step by step →

Working together

What happens after you write to me

  1. A short reply with questionsI ask about your business, goals and what you have tried, so the first call is useful.
  2. A proposalYou receive the format, scope, timing and price in writing before anything starts.
  3. The work and the hand-overSessions, analysis or set-up as agreed, ending with documents you keep.

Questions

Asked before most projects

Do you run the campaigns yourself or only advise?

My focus is consulting: strategy, audits and guidance for your team or contractors. For affiliate programmes I can also handle the set-up and the first partner outreach.

Do you work with clients outside Ukraine?

Yes. Consultations take place online by video call, and meeting times are agreed around your time zone; I am based in Odesa (Kyiv time).

Can you help if I have no affiliate programme yet?

Yes. We start by checking whether your margins and average order value can support commissions, then choose a platform and build the programme step by step.

How is the price set?

Each format has a fixed price agreed in advance, based on the scope we discuss. You know the full cost before you decide.

What do you need from me before the first consultation?

A link to your website, a few lines about your products and customers, and any numbers you are comfortable sharing, such as monthly visits, sales or advertising spend. Access to accounts is only needed for an audit, and only read access.

Is affiliate marketing right for every business?

No. It works best when products are sold online, margins leave room for a commission and there are websites or creators your customers already trust. If those conditions are missing, I will say so and suggest a better channel.

Do you sign a confidentiality agreement?

Yes. Business data you share stays confidential, and I am happy to sign your NDA before we start.

Write to Oleksandr directly

Tell me briefly about your company or site and what you want to change. I reply on working days, usually within one day.

[email protected]
NameOleksandr Lagoda
Email[email protected]
Phone+380 63 816 85 08
Address
Akademika Korolova Street 120, Odesa 65000, Ukraine